How to get more clients

Understanding how to get more clients is an important step for your business. Companies nowadays are increasingly relying on digital agencies like yours to provide the expertise they need to stay competitive.

By promoting your digital agency, you can showcase your capabilities and attract potential clients who are looking for cutting-edge solutions that will help their businesses succeed. This guide outlines how to get more clients through simple steps to market yourself as a digital agency. With these tips, you can boost your visibility and become the go-to provider in your field (hopefully).

1. Leverage social media

Social media is a powerful way to showcase your services, connect with potential clients, and spread the word about your digital agency business. Make sure your profiles are up-to-date, look professional and link back to your website. Use Instagram’s or X’s search function to find hashtags relevant to your field and join conversations in your industry with people who are also trying to grow. Also make sure you’re following influencers who have a large audience in the field, see what they do and how they do it to start understanding what works.

Social is also a great place to engage potential new clients – you can use it to distribute content that may be relevant to your potential new clients such as carousel posts on Insta that depict a certain topic of interest, adapted entries from your blog, FAQ’s, etc. This could help build your reputation as a knowledgable source of information in your field.

2. Make sure your website is solid

Your website is one of the most important parts of marketing yourself as a digital agency and getting more clients. Your website should be well-designed, easy to navigate and display/explain your services. Make sure your contact information is easily visible and that any support inquiries are answered ASAP.

You can in addition use your website to showcase examples of projects you’ve completed for clients (so-called “case studies”) so potential clients can gain insight into the quality of your work. Keep it up-to-date with relevant content and ensure all links are working properly. Lastly, make sure you have an FAQ page (or multiple, these really work for SEO) where people can find answers to common questions they may have about your services.

To ensure your website gets seen by potential clients, you need to optimize it for search engines. This means making sure you’re using the right keywords and phrases related to digital marketing so that when people search for services like yours, they’ll find your website. We’re of course referring to SEO (search engine optimization). While this is an entire field of knowledge in itself, there’s certain simple things you can do that work really well and don’t require deep knowledge of the subject. Adding FAQ sections and explanations of basic concepts in your field to your web pages, for example, is one of those things.

You should also include a blog on your website where you can frequently post content. This will help establish you as an expert in the field and could increase traffic to your website. This happens through SEO mostly – whenever someone searches for “what does a digital agency do?” (just an example) they would ideally land, through Google, on an article in your blog.

Also make sure the pages in your site are linked between each other (internal linking) so people can easily navigate throughout the entire site without always referring to the top navigation menu.

3. Build an Email list

Building an email list is a great way to get more clients. You can reach out and inform people who have expressed interest in your services about new projects, events, or other information related to you or your business

To build an effective email list, start by creating an opt-in form on your website and social media accounts where potential new clients can sign up for updates from your digital agency.

Once you’ve built an email list, make sure to send regular emails with valuable content that will help establish yourself as an expert in the field – you can use a free tool for this job such as MailChimp or something more premium like QuickMail. Try to provide helpful insights into topics you have a lot of expertise in – people want to know what you have to say!

You can also include information about your services and offers (like discounts) that might encourage potential clients to work with you. Regularly engaging with people on your email list is a really good way to build relationships and stay top-of-mind when people are looking for digital agencies.

4. Create content

Content marketing got really big in the last couple years, and it’s a really effective way of reaching new potential clients. Content such as blog posts, videos, and podcasts can help showcase your expertise and place you as an expert in your clients’ mind.

When creating content, focus on topics that your target clients are interested in. This could include advice about how to increase website traffic or tips for optimizing social media campaigns. You should also make sure the content you’re creating is engaging and informative so that it stands out from other digital marketers’ work.

When promoting said content, be sure to do some keyword research beforehand to understand what your clients are looking for. Then implement those keywords in the content in a natural way – you can use free tools like Google Trends to find keywords or more expensive options like SemRush for example if you’re looking to take your SEO to the next level.

There’s also the possibility of reaching out to influencers in your space for collaborations (often paid) to get your content across to a lot more potential new clients – this is normally effective when there’s a great fit between the audiences of the influencer and the agency/company.

5. Participate in online discussions and forums

Online discussions and forums are another great way to find new clients and help them find you. This will allow you to network with other digital marketers, ask questions, and learn new strategies that can help your business.

You should look for online groups related to your field on places like Facebook or LinkedIn, maybe even Reddit.

When participating in these conversations, make sure that you give advice and insights into your field of expertise, answer people’s questions, etc. This will help increase your visibility within the industry and demonstrate your expertise in the field.

You may also use this opportunity to reach out directly to potential clients who express interest in working with a digital agency by providing them with more information about your services, if the opportunity arrives.

6. Go to networking events

Attending local networking events is another great way to get your digital agency in front of potential clients. Networking events allow you to meet new people and build relationships that can eventually lead to business opportunities.

You may also use these events as an opportunity to network with other digital marketers and learn about strategies that could help you improve your services.

When attending a networking event, make sure to introduce yourself, share how your digital agency can help businesses succeed, and be prepared to answer any questions people might have. It’s also important to bring plenty of business cards so people will remember you.

Connecting with potential clients on a personal level can help foster long-term relationships that can benefit your business in the future.

7. Develop an Affiliate Program

An affiliate program allows other companies or individuals to promote your services in exchange for a commission or fee – an easy way to break out of your core audience and find new potential clients. You can use a platform like First Promoter or others to set this up easily enough.

When setting up an affiliate program, make sure you provide high-quality materials for your affiliates so they have everything they need promote your services – stuff like banners, color hex codes, logos, etc.

Be sure to keep track of any communication between you and your affiliates and respond quick if needed. This will show them that you value their partnership and are serious about growing your business together.

8. Offer free services

Offering free services is a great way to demonstrate your value. For instance, you can offer free consultations or analysis reports to potential clients so they can get a better understanding of how your services will benefit them. This also gives them an opportunity to ask questions and become familiar with your team and processes before committing to working with you.

On top of that, offering discounts or special deals on packages can help attract new clients who may not have otherwise considered working with you.

Conclusion

By following these steps, you can start to effectively branch out of your comfort zone and start looking for potential clients in new places. However, remember that growing your agency business requires patience and dedication – it doesn’t happen overnight. If you stay consistent and committed to your efforts, you will likely see positive results from your efforts to find new clients in the future. Good luck!

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